The early Fifties saw the launch of Vanity Fair aimed at younger women (subsequently sold), and House Beautiful, positioned for young home-makers. In 1955 the company launched She, full of jokes, competitions and fun, anticipating the emergence of prosperity after years of rationing. At the end of that decade Harper’s was re-launched – it merged with its struggling rival, Queen, in 1970.

 In 1971 Cosmopolitan, too, crossed the Atlantic. It had undergone a spectacular reinvention under Helen Gurley Brown in the US, and the UK edition made a sizzling debut in 1972 selling out on the evening of its first day. Later that decade appeared the slightly more demure Company, aimed at women in their 20s, the first home-grown title to be launched since She. In 1977 the Comag circulation arm was set up and in 1979 National Magazines moved into Broadwick Street in London’s West End – its current location.

 In the Eighties, an era that celebrated City greed, one of National Magazines’ most successful start-ups was the rural dream magazine Country Living. It went monthly in 1986, and in 1992 introduced the Country Living Fairs which have impressed the brand on an ever-wider public.
In the 1990s UK Esquire followed Good Housekeeping and Cosmopolitan over from the United States where it had been published since the 1930s. In 1999, the pioneering website Digital Spy launched specialising in TV, gaming and technology – it was acquired by Hearst in 2011.
The 2000's saw a dramatic increase in the number of titles published by the National Magazines Company. In response to the rise of celebrity culture the company set up a division specialising in weeklies: Best, Reveal and Real People and acquired Prima. To satisfy the continued interest in fitness and exercise National Magazines launched Men’s Health and Runner’s World – joint ventures with Rodale – and in 2009, Triathlete’s World.
The company’s digital presence also continued to expand: in 2006 the company bought handbag.com and NetDoctor.co.uk; in 2007 it launched allaboutyou.com, online home of Best, Country Living, Good Housekeeping, and Prima, and in the same year getlippy.com, the site for Company magazine – later rebranded as company.co.uk.
A major corporate move took place in 2011 when National Magazines acquired Hachette Filipacchi, the resulting company becoming Hearst Magazines UK. This added the flagship magazines British Elle and Red to the Hearst portfolio.
In 2012, Hearst launched Women’s Health to compliment the Men’s health titles. Digital launches have continued with dedicated sites for Esquire and Reveal. Hearst also announced the appearance of all its print titles on Apple Newsstand, and Good Housekeeping celebrated its 90th birthday with its first iPad app and a dedicated UK website.
Hearst has been at the forefront of developing innovative partnerships to deliver new brands to the UK market and magazines to the newsstands.
Hearst Rodale was formed in 2004 and is an equal joint venture between Hearst Magazines UK and Rodale International in the United States and publishes three market leading magazines and four websites in the UK, including men’s market leader Men’s Health. Formed in 1977, COMAG, jointly owned by Hearst Magazines UK and Conde Nast Publications, is the largest third party magazine distributor in the UK. It represents high-profile market leading titles and global brands as well as niche magazines and specialist publications with frequencies ranging from time-sensitive weeklies to annuals. Hearst Magazines UK is also a partner of Magnetic, the new marketing agency for consumer magazines. 

The brands Hearst Uk present are:

 - All about soap
- Best
- Cosmopolitan
- Country living
- Digital spy
- Elle
- Elle decoration
- Esquire
- Fetch everyone
- Good housekeeping
- Harper's Bazaar
- House beautiful
- Inside beautiful 
- Men's health
- Netdoctor 
- Prima
- Real people
- Red
- Reveal
- Runner's world
- Sugarscape
- Town and country 
- Triathlete's world
- Women's health 

They also host a national conversation about fashion, cooking, fitness, TV, work, celebrities and life, which can be found in magazines, on mobiles and on tablets. It’s a conversation that started nearly 100 years ago, with the launch of Good Housekeeping and has since moved into the high fashion of Harper’s Bazaar, the fitness of Men’s Health and the whodunnits of Inside Soap. All the while, the writers and editors have built a relevant and meaningful relationship with an audience who thinks, acts and feels just like they do. It’s why the world’s best-loved brands trust them to connect their products and ideas with their customers. Today, they are starting a new conversation. They have, and will always entertain and provide escapism. And as a business they are committed to giving this to their audience on their terms – on any format, any device and at any time. But more than ever, they believe that Hearst plays an essential role in people’s lives. They empower and inspire. They listen and advise. Above all, they believe in the power of Hearst and all of their brands to give their audience confidence. 


Culture and beliefs
People join them because they love their brands, but they stay because they're a company that nurtures passion and creativity, all while striving towards a shared goal of excellence and originality. They are looking to recruit exceptionally talented individuals, who not only have a chance to shape their friendly and creative culture, but work with world-class brands and mould their own careers in a truly unique environment.

 They're made up from a broad range of different magazine brands that explore different subjects, created for different audiences, living on multiple platforms. Hearst are united by four core beliefs that underpin their overarching purpose and how they go about achieving it.
  1. A magazine is a friend
  2. Quality cuts through
  3. Never sit still
  4. Good people are good business
They may be part of one the world’s biggest media companies, but they're still a business that’s built on friendly people who love what they do. It’s their daily one-to-one interactions that mean they can host a conversation with millions. From content to experiences, partnerships to deals, their success comes from individual characters and personal relationships. Empathy, passion and a human touch aren’t just nice add-ons to the way they work, they’re our heart and soul.
It is their exceptional employees that make Hearst a dynamic and unique place to work. They pride themselves on creating a diverse and rich environment, with people of varying backgrounds, personalities and opinions. This belief and practice fortifies their outstanding brand and is the backbone to their global reach and influence, across many award-winning magazine titles. Their policy is to provide equal opportunities and respect to everyone regardless of their gender, ethnicity, religion or belief, national or cultural origins, disability, age, marital status, race or sexual orientation.
Through Hearst magazines and websites, they speak to one in three women in the UK, giving them the inspiration and information to live the life they choose. Hearst Empowering Women is a brand celebrating the lives, aspirations and achievements of British women through inspirational stories, thought-provoking advice from trusted brands and the opportunity to mentor women and girls with their charity partner Theirworld. Events across the UK will give their readers the chance to speak to the editors of their favourite brands and join the conversation about issues affecting British women, from confidence to career development.


 I then went onto the 'NRS', which is the National Readership Survey and looked at both the general and women's magazines that are distributed by Hearst. 






On the table below, you can see the magazines distributed by Hearst Uk and the total numbers for women, men, 15-34 year olds and anyone aged 35+. As an example, Cosmopolitan, has a total of 1,118,000 women who read their magazines quarterly. Considering that not many printed magazines are brought anymore, Cosmopolitan is still doing exceptionally well. 


I would choose Hearst UK to distribute my product because firstly they're part of one of the world's biggest media companies!!!! They also have excellent experience in successfully distributing products and we can see this from the huge numbers associated with Cosmopolitan's magazines. They empower and inspire, they listen and advise and above all, they believe in the power of Hearst and all of their brands to give their audience confidence. I want my audience to be empowered an inspired and to gain more confidence. As a brand, I want to be able to trust them to connect my products and ideas with my customers. I love how they have, and will always entertain and provide escapism. And as a business they are committed to giving this to their audience on their terms – on any format, any device and at any time. They're a company that nurtures passion and creativity, all while striving towards a shared goal of excellence and originality, which is exactly what I would be looking for. Therefore, I would love to have them distribute my product!!!