Niamh Kavanagh G321: Social media

Social media has seen a surge in popularity in recent years. Initially, sites like Facebook and more recently Twitter were viewed as tools for personal communication, marketing, advertising and publicity by organisations keen to get their message out to the widest possible audience.

These social media sites is a way to give a fast update of news, sell related items, allows fans to write on their pages, current affairs, celebrity gossip, latest fashion, latest music and recent events. They update their sites with various photos and videos.

Nowadays, consumers are buying fewer magazines at newsstands given the availability of plenty of free reading material online. Newsstand sales of U.S. consumer magazines dropped 12% in the first half of 2014, while paid subscriptions declined 1.8% and digital editions continued to expand their presence in the industry.

Q, NME and and Uncut suffered double-digit year-on-year sales declines in another torrid period for the music magazine sector in the second half of 2011.

Uncut magazine was the biggest circulation faller among music magazines in the second half of 2011. The IPC Media title shed 14.2% of its circulation year-on-year and 5.6% compared to the first half of 2011, to 62,305.

NME reported a 14% drop year-on-year, to 27,650 sales – a 4.7% decline compared to the previous six months. Q saw its circulation fall 12.1% year on year, to 77,522. Mojo remained the best-selling paid-for title in the music market, with a 0.3% period-on-period lift in sales to 87,555. However, the title fell 7.5% on the second half of 2010. Q fell 3.6% compared to the first half of last year, to 77,522 – a 12.1% year-on-year decline. The rock title Kerrang! fell slightly on the period, loosing 2.2% of sales to 42,077 after an impressive first half of 2011. The title fell 2.1% compared to the second half of 2010.

Daily Mail have reached social media sites such as, Facebook, Twitter, Instagram and Snapchat.

FACEBOOK