Representation of colours

Having the correct colours on a magazine is vital. Different colours will appeal to different people and therefore, you have to know what colours are suited to your target audience. Different colours also represent different things. For example, if you had an image that incorporated water, the colours you would associate with that in your cover lines would be blue. Lastly, you have to know what colours work well together and which ones compliment each other well so that you have an appealing looking magazine.


The colour blue represents:
- cold
- winter
- sad
- boys
- masculinity
- sky
- sea
- water
- weather

The colour grey represents:
- simplicity
- plain
- unhappy
- boring
- dull
- dark
- sad
- clean
- classy
- winter
- futuristic

The colour red represents:
- seriousness
- anger
- fire
- burning
- romance
- passion
- danger
- love

The colour yellow represents:
- caring
- money
- summer
- brightness
- warmth
- sun
- happiness
- hot

The colour green represents:
- earth
- environment
- nature
- sport
- caring
- helpfulness
- grass, trees, forest, leaves

The colour pink represents:
- girls
- femininity
- cute
- love
- romance
- fun
- beauty
- artistic



Considering my magazine target audience is women, particularly young adults, I will be using the colours pink, black, grey, red, white and blue. The background will be dark colours, possibly black, and then the cover lines will be white, red, pink and blue. I feel that these colours will stand out better on a darker background.